Pop-Tarts
Pop-Tarts Frosted Strawberry flavor Pop-Tarts Product type Toaster pastry Owner Kellanova Country United States Introduced September 14, 1964; 59 years ago Related brands Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal Markets Worldwide Previous owners Kellogg’s (1964–2023) Tagline “Crazy Good!” Website poptarts.com Pop-Tarts (stylized as pop•tarts) is a brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg’s) since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration. Pop-Tarts is Kellanova’s most popular brand [...]