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Pg… 4 Editorials: Backlash Vote is G.O.P. Pitfall
Pg… 4 Editorials: King Cotton's Road to Ruin
Pg… 8 LIFE Reviews: Books: Sometimes a Great Notion by Ken Kesey. Reviewed by David E. Scherman
Pg… 8 LIFE Reviews: Movie: Robin and the Seven Hoods?with Frank Sinatra. Reviewed by Richard Oulahan
Pg… 8 LIFE Reviews: Entertainment: Liz and Dick Give a Poetry Reading. Reviewed by Tom Prideaux
Pg… 15 The View from Here: The Ugly Tone of a Big Affair. By Loudon Wainwright
Pg… 18 Letters to the Editors
Pg… 20 The G.O.P. Convention in Color: A Big New Face for the Republicans: the Emotion–Packed Spectacle as Raw Power Wins for Goldwater and the Right Wing; His Followers' Zeal Explodes; His Opponents are Crushed; Susan Scranton Tries Gamely to Smile; He Says "Extremism in the Defense of Liberty is no Vice" and His Managers Get Going on the Campaign
Pg… 36 MacArthur's Reminiscences: VII: The Old Soldier's Last Command. "There is no Substitute for Victory," He Insisted and Plunged Into the Historic Controversy Over Korea. His Never–Before–Published Memo on the Cold War, by General of the Army Douglas MacArthur
Pg… 54 The Tall Ships: Square–Riggers Come Sailing Into New York Harbor in a Great Salute to the Glory of the Seagoing Past. And a Poet Laureate Pays a Tribute
Pg… 68 Bright Nightclub Girls: Barbara McNair, Anna Maria Alberghetti, Carol Lawrence, Caterina Valente and Kay Stevens Pull in the Big Spenders
Pg… 73 Beard with Big Brain: Victor Serebriakoff of Mensa Hunts High I.Q.s in the U.S.
Pg… 81 At the Fair with 14 Kids: LIFE Goes Along with the John Rock and Their Huge Family
Pg… 84 Miscellany: Cloudburst Comes Calling